As a professional, it is important to understand the impact that trade agreements have on global marketing. One major trade agreement that has greatly affected the global market is the Trans-Pacific Partnership (TPP).

The TPP was a trade agreement between twelve countries, including the United States, Japan, Canada, and Australia, that was signed in 2016. The agreement aimed to reduce trade barriers and promote economic growth among member countries. However, in 2017, the United States withdrew from the agreement, leaving the remaining eleven countries to continue without them.

The TPP had a significant impact on global marketing, particularly in the areas of e-commerce and intellectual property. The agreement included provisions that would have protected the intellectual property rights of businesses across member countries, allowing them to more easily expand their operations internationally. In addition, the TPP would have facilitated cross-border e-commerce by removing barriers to digital trade.

The withdrawal of the United States from the TPP has weakened the agreement`s impact on global marketing. However, the remaining eleven countries have continued with the agreement under a new name, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). The CPTPP retains many of the provisions of the original TPP, although some have been suspended or modified.

In conclusion, the Trans-Pacific Partnership was a major trade agreement affecting global marketing, particularly in the areas of e-commerce and intellectual property. While the withdrawal of the United States from the agreement has weakened its impact, the remaining countries have continued with the agreement under a new name, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership. As a professional, it is important to understand the impact of trade agreements on the global market and how they affect businesses and marketers.